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April 19, 2026
Why Your “AI” Company Isn't Really (and Shouldn’t Be) an AI Company
In this insightful piece our Managing Partner Carlos Vadillo argues that while labeling your startup an "AI company" might attract venture capital, it often alienates everyday customers. Backed by data on digital literacy and public anxiety surrounding artificial intelligence, Vadillo explains why relying on AI buzzwords is a flawed Go-To-Market (GTM) strategy. Instead of selling the technology, he urges founders to adopt a human-centered approach—focusing purely on how their product solves real-world pain points, builds empathy, and delivers practical value to the end user
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